Who we are?
We are a company of PR strategists, social media campaign experts and government relations people who are passionate about a brand’s reputation. We believe in creating compelling splash in the external world, so that world takes note of. We know that greatness in a complex situation requires a bold ambition, inexhaustible curiosity, high degree of alertness and acumen to spot opportunities and an ability to relate for client’s advantage. We approach every challenge in a holistic manner with dedication and best-in-class expertise in social, media, creativity and innovativeness.
We call this Synergy. It has the power to build transformational relationships and bring about outstanding results backed by sustained focus and processes. We combine creative ideas, brilliant minds and an action plan to offer exceptional service and give tangible results for our clients. We strive to meet communications needs of all budget sizes. Client’s success is our success. We are an agency that share client’s passion, enthusiasm and determination.
We ensure that all our services to align to your goals such that our services not only help build corporate reputation, but also make a positive impact on your business.
We serve the following business sectors:
- Corporate Bodies
- Trade & Industry Bodies
- Information Technology
- Telecom
- Automotive/Auto Components
- Renewable Energy-Wind & Solar
- FMCG
- Engineering Services
- Medical Devices & Pharmaceuticals
- Mining & Environment
- Insurance & Finance
- Retail
- Tourism & Hospitality
- Infrastructure & Logistics
- Startups
Our Processes
We have internalized a work culture in which, every client deserves exceptional and outstanding output. We help our clients transform their businesses, increase share holder value and achieve growth. In doing so, we set high standards and push ourselves to deliver awesome results. All our deliverables are designed to provide measurable outcomes. We track and evaluate our results on regular basis and learn from deviations, if any. We are true partners with our clients in all respects. We are proactive and develop recommendations to clients with strategic insights.
We are flexible and always ready to change for dynamic situation. We recognize the fact that;
Effective communication is a two-way street. It is a process driven activity.
- To begin with, we conduct a full audit of your company to get a complete picture on your industry, key drivers of business, company history, current situational analysis and your brand positioning from your stakeholder’s perspective. With this basic data, we plan a sustainable communication plan incorporating effective and relevant tactics.
- We follow time tested process of by understanding the nature of communication problem/challenge, areas of research to be carried on to have complete data, initial research, methodology of leveraging the results of research, message development, channels of communication to be deployed, unleashing series of deliberate programs and monitoring the results, feedback and measuring the success. We fine-tune the campaign, based on learnings/feedback as a course correction and program adjustment.
- We give special emphasis to scan the environment and to listen. We believe in leadership through listening. Only by listening, we gain insight into your customer’s desires, behaviors and how they perceive your brand. Based on this, we create relevant content across the channels, taking your brand to the next level. This is essential as the interests and behaviors of target audience are constantly changing. In this intense competition environment, a thorough research plays a paramount role in creating engaging and long-term relationships.
- Our PR initiatives includes planning, research & situation analysis, policy formation & setting objectives, program design, target audiences, communication strategies, key messages, tactics, media channels, strategic alliances, provision for surprises, crisis & risk assessment, timeline, feedback & evaluation and budget.
Our Guiding Principles
Public relations, otherwise known as PR, play an important role in any business, whether for a large group of people (a company or an organization) or an individual (celebrity, professional, business leader or entrepreneur). For an individual or organization, one’s reputation is associated with credibility, trustworthiness, and ultimately drives one’s success. As a PR agency, we are committed to the following guiding principles.
- Honesty is the best policy. Our practices are ethical.
- Exceeding customer satisfaction is a norm. Helping customers is a way of life.
- We are tech savyy and smart working.
- A step ahead in all skills, techniques, strategies, tools and be abreast to the latest trends.
- We shall not work on shady or illegal briefs.
- We are non-partisan, independent on all political matters.
- Trust and Relationships are most important. We foster understanding between companies/individuals with its stakeholders.
- Transparency in dealing with Policymakers, lawmakers, trade bodies and think-tanks, with no scope for misleading, misrepresentation, falsehoods or misleads. We do not advocate something in which we do not believe ourselves. We will not exert improper influence on staff, officials or members of law making bodies.
- Business confidentiality is non-negotiable and a core aspect of our affairs and we will abide by ‘Non-disclosure’ commitments/pacts.
- By outlook, we are forward-looking, proactive, flexible, open and collaborate with clients to fulfill shared goals. We strive to deliver consistent quality standards and align deliverables with these standards.
- We incorporate empathetic values in business dealings with our clients.
- We will avoid any professional conflict of interest.